The augmented reality interface can be accessed via a QR Code found on the back of select Zebra Pen packages, which, when scanned, will open consumers up to a new and unique interface. Upon scanning the code, users will enter a portal where Zen will serve as their guide as they navigate their way on their path to self-expression.

Engaged consumers can learn more about Zebra Pen products, learn new ways to utilize products for self-expression, or even put themselves in the Serengeti where they can grab/share a selfie with Zen. Each experience provides a new opportunity to engage with Zen, the company’s experienced guide to products and product applications.

“Zebra Pen prides itself on product innovation; however, technology allows us to expand our innovative spirit into new consumer-driven areas. Augmented Reality fits wonderfully with our spokes-animal and is another way to bring him to life and heighten the consumer experience with our brand,” stated Ken Newman, Director of Marketing.

Look for the QR Codes to begin rolling out starting in June and continuing to roll out as Zebra approaches its historic 40th Anniversary in the U.S., where Augmented Reality will serve to join in the celebration.

For more information on the Augmented Reality campaign, please visit our website:

About Zebra Pen Corporation
In 1897, Zebra Co., Ltd was founded in Tokyo, Japan, and by August of 1982 created a branch in the USA. Now a New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to consumers and meeting their overall writing and creative needs with a wide variety of products. Zebra Pen Corporation offers a full line of writing and creative products, including ballpoint pens, gel pens, rollerball pens, mechanical pencils, highlighters, porous pens/markers, and brush pens. Today, with over 40 years of excellence behind them in the USA, Zebra Pen Corporation is leading the way with a wide range of quality writing and creative products including the STEEL®, Z-Grip®, MILDLINER™, SARASA®, CLiCKART, bLen and more.