Zebra Pen Advertising on ESPN Radio


Edison, NJ November 14, 2017— Zebra Pen Corp., a global leader in the writing instrument industry, launched its “Tough as Steel” Campaign with ESPN Radio.  The collaboration with ESPN connected Zebra’s STEEL pen product line with ESPN Radio’s network of fans.

ESPN Radio’s broad reach and diverse consumer audience helped spread Zebra’s “Tough as Steel” message across 300 stations nationwide. Zebra’s campaign was supported through key radio programs such as “Mike & Mike”, “Dan Le Batard Show”, “Ryen Russillo Show”, and “College GameDay”.

“The Zebra STEEL pen is part of Zebra’s most recognized and popular line of products. Known for its rugged durability, yet stylish functionality; it is a pen that works as hard as its owners,” said Ken Newman, Director of Marketing at Zebra Pen. “The Zebra Steel Series of products can withstand even the toughest work conditions, yet deliver a professional look in the office or outside on the job. From steel fountain pens to mechanical pencils and highlighters to ballpoint and gel pens, this diverse Steel product line has something for everyone,” said Newman.

“Zebra is thrilled to have the opportunity to work with ESPN for the launch of our “Tough as Steel” campaign and connect our popular product line with a broad audience. The chance to collaborate with such established programs and loyal audiences is quite a thrill. Furthermore, we found it highly appropriate to connect with the ZooKeeper segment of the Le Batard show featuring Miami Zookeeper Ron Magill considering our company name and icon,” stated Newman. “In the end, this is a terrific step in the continuing advancement and evolution of our brand with consumers.”

The campaign continues to build brand awareness and increase social media engagement.


About Zebra Pen Corporation

Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 115 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel®, Sarasa®, Z-Grip® and Cadoozles® brands. For more information, visit www.ZebraPen.com.