in your life story
Pens and Pencils Hop into the Easter Basket
Edison, NJ (March 15, 2016) – The Easter Bunny is on his way, and candy’s not the only thing he’ll be putting into kids’ Easter baskets. According to the National Retail Federation, Americans spent $16.4 billion on Easter last year, that’s $141 per person, and a whopping $2.2 billion was spent on confections. Not everyone is on board with this trend. $2.4 billion was spent on Easter gifts (non-food). With an ever-increasing number of individuals choosing a healthier lifestyle, more Easter baskets are being filled with toys, games and stationery items in addition to sweet treats.
“Today’s parents are looking for alternatives to candy,” said Ken Newman, Director of Marketing at Zebra Pen Corporation. “But they still want to give their kids something special for Easter; little gifts that will be unexpected and fun. We have pens and mechanical pencils in many colors and playful patterns,” said Newman. “They’re perfect fillers for the basket, and affordable, too.”
Zebra offers a full line of pens and pencils for kids of all ages, including Cadoozles® mechanical pencils with Easter print and Cadoozles® Starters, colored pencils designed for beginning writers.
“People can’t get enough of colored pencils,” said Newman. According to the writing implements division of global information company, The NPD Group, sales of colored pencils rose 40% last year.
Other Easter-ready basket stuffers include the smooth, reliable Z-Grip® Ballpoint Pen in floral patterns, and the popular, smudge-free Sarasa® gel pens, which come in 14 vibrant colors.
For more on Zebra Pen’s products, programs and promotions, visit www.ZebraPen.com.
About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 100 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel®, Sarasa®, Z-Grip® and Cadoozles® brands. For more information, visit www.ZebraPen.com.