Zebra Pen Company Marketing Campaign Wins 2017 Muse International Creative Award


Zebra Pen Company Marketing Campaign Wins 2017 Muse International Creative Award

Gold-Awards-Site-Bug-2017March 30, 2017 – Zebra Pen US, based in Edison, NJ, is pleased to announce that its integrated
marketing campaign
has won a prestigious Gold award in the 2017 Muse Creative Awards competition. The campaign was developed by Ignite2X, a full-service brand marketing agency based in Bethlehem, PA. The Muse Creative Awards is an international competition for creative professionals who inspire through concept, writing or design, whether through traditional or electronic media.  With over 1,500 submissions from 35 countries worldwide, winning a Muse Creative Award is truly a great honor.

The winning work featured the creation of a “spokes-animal” named Zen, to capture the attention of consumers in the crowded and competitive pen category. The Ignite2X creative team, led by Creative Director Virginia Porcino, brought Zen to life as a 3D character and voice of the brand. Striking Yoga poses and dispensing wisdom along with product education through video, website presence, digital advertising, social media, public relations and consumer advertising, Zen continues to garner accolades.

“We are very proud to receive this award,” said Ken Newman, Director of goldstatueMarketing for Zebra Pen US. “Our partnership with Ignite2X has enabled us to take the brand in a new direction, and the creation of Zen is in line with our strategic goals for the company: to engage with consumers and differentiate in a meaningful way,” said Newman. “The Zen campaign platform also provides message consistency that can be activated across all channels.”

Muse Creative Awards is administered and judged by International Awards Associates (IAA) and a carefully selected, prestigious panel of internationally-recognized creative professionals. The Association oversees awards and recognition programs, provides judges and sets competition standards for excellence.

“We wish to recognize the singular achievements of small and medium-sized firms, and the creative professionals who represent the heart and soul of the global marketing communications industry,” said Kenjo Ong, co-managing director for the Muse Creative Awards. “Ignite2X’s accomplishment illustrates their creativity, skill, passion, and dedication to their artworks and serves as an inspiration to others.”

Entries to this year’s award program were submitted by agencies for esteemed brands such as Walt Disney Pictures, Samsung, McDonald’s, KFC, Paypal, Herbalife, Jaguar, BMW, MINI, Grammy Awards, Sony Pictures, Macao Tourism, and Lionsgate Entertainment. During the blind judging process, the panellists worked to identify the most innovative and creative concepts, the strongest executions, and the highest quality in messaging.

“Winning a Muse Creative Award is a significant career accomplishment for the recipients,” Ong said. “With vetted panellists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative work this year was truly outstanding and inspiring.” For more information on the Muse Creative Award, visit their website, or follow on Facebook, Twitter and Instagram.

ZenOverall3About Zebra Pen

Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 115 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel®, Sarasa®, Z-Grip® and Cadoozles® brands. For more information, visit www.ZebraPen.com.

About Ignite2X

Ignite2X, based in Bethlehem, PA, is a small – but effective – full service brand marketing agency serving mostly consumer products, and it’s not afraid of a challenge or of having an independent point of view. The team at Ignite2X grows businesses, builds brands and launches new products using a bold strategic approach, big ideas, and creativity. With expertise in digital and traditional media, as well as consumer promotion and sponsorships, Ignite2X delivers results for a roster of regional and national companies, including: Zebra Pen, Pop Warner Little Scholars, Blue Diamond Almonds, Community Coffee and Burpee Seeds. For more information, visit www.ignite2x.com or follow them on Facebook.