in your life story
The DAVEY Awards Find Zen!
Zebra’s New Packaging Wins a Prestigious Gold for its Design
EDISON, NJ – Zebra Pen USA is proud to announce its acceptance of a gold DAVEY Award for its new and improved packaging design.
The award, named after “David” of “David and Goliath”, is administered internationally by the Academy of Interactive and Visual Arts, a platform that allows smaller agencies to showcase their work in competitive space where giants of the field often garner the lion’s share of attention.
The Zebra design won gold in the “promotional – packaging” category, and was one of several distinctive brands who won for 2016. The winning packaging was created in partnership with Brandfirst, a design firm from Hackettstown, NJ, with an extensive record in package design success.
“Over the last few years, our brand has taken on a whole new look. Across all platforms, we’re driving a clean and uniform new approach. By working with great companies, we’re able to achieve big things,” said Ken Newman, Director of Marketing at Zebra Pen Corp.
According to the Daveys website, judging is completed by members if AIVA, which includes “executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo! and many more.”
“We are flattered to be a gold recipient of this prestigious award. It further validates that strategically we are moving in the right direction with our brand. Additionally, partnering with small companies has helped us to develop a much more personal approach to our brand and our overall marketing. It’s always a great honor to have outside sources, especially from this industry-elite grouping, what we’ve created together and been able to accomplish,” he added.
Brandfirst accepted the award and presented a matching trophy to Zebra Pen’s management team earlier this month.
About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 115 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel®, Sarasa®, Z-Grip® and Cadoozles® brands. For more information, visit www.ZebraPen.com.