The Addys Get a ZEBRA Makeover!


Zebra’s Zen campaign nabs gold and silver honors in video and illustration

EDISON, NJ – Zebra Pen USA has enjoyed both industry and consumer acclaim since the launch IgniteAddysof the “Find Zen in Your Pen” campaign.  Today, they proudly announce that the AAF-Greater Lehigh Valley Chapter also honored Zen!

The AAF-GLV selected the “Find Zen in Your Pen” video series for a coveted gold award in the Film, Video, & Sound category, and the “The Path to Enlightened Writing” poster for silver in the Elements of Advertising/illustration category.  The design work was completed by Ignite2X, an award-winning marketing firm located in Bethlehem, PA.

“Ignite2X is a trusted and valued partner that delivered beyond our expectations. They defined the strategy and developed our spokesperson… spokes-animal, Zen. Ignite2X collaborated with the Zebra Pen team and created a marketing message and visual platform that is fresh, fun and completely “Zen”.  We’re thrilled with the final results,” said Ken Newman, Director of Marketing at Zebra Pen Corp.

The American Advertising Federation awards (formerly known as “The Addys”) are completed in phases.  The Gold Award semi-final winner work will move on to the national AAF awards in New Orleans this summer.

“The acclaim and accolades surrounding Zen have bolstered our resolve that thinking outside the box often yields amazing results. It’s a game changer for Zebra. By working with Ignite2X to develop something different and unexpected, we have branded a character and campaign that resonates with our peers and our customers.  We know it will continue to do so,” said Newman.

Ignite2x received the award on behalf of Zebra Pen at an awards dinner on March 3, 2016.


About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 115 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel®, Sarasa®, Z-Grip® and Cadoozles® brands. For more information, visit