Zebra is no ordinary pen company. We are passionate about our products, which are as unique as the people who choose them.

We believe that the future will be written by exceptional people who see and do things differently and have their own vision. That’s why we’ve teamed up with the next generation of thinkers and doers—those who we like to call the Difference Makers—who inspire others to take the path less traveled, to think outside of the box, and to Choose Different.

Join us in celebrating the 2021 Difference Makers, dreamers who have the imagination and the tenacity to deliver unique solutions and invent things that change lives. They chose a different way to frame an opportunity, solve a problem, fill a need, or improve people’s lives.

With enough passion, dedication and hard work, anyone can write his or her own story and make a difference.

So, go ahead. Choose Different.

Meet the 2021 Difference Makers

Tom Worcester

Founder & CEO of Lunchbox | CMO of Create with Carousel

Tom Worcester

Founder & CEO of Lunchbox | CMO of Create with Carousel

The greatest stories often have challenging beginnings. For Tom Worcester, losing most of his hearing as a toddler made him different at a young age, but it didn’t stop him. Instead, it became the catalyst that helped fuel his entrepreneurial passions as Founder and CEO of Lunchbox, and Co-Founder and CMO of Create with Carousel, among other startups.

Tom is always seeking answers that can solve problems, create renewed value, and drive innovation. In all the places others are resisting change, Tom is using his passion and innate curiosity to redefine creative problem solving as a Difference Maker. Learn more about his decision to choose different every day as an entrepreneur.

Alexandra Ballensweig

Founder/CEO of humhum

Alexandra Ballensweig

Founder/CEO of humhum

In a time when swiping left or right is the norm, Alexandra Ballensweig, Founder and CEO of humhum, decided to Choose Different by bringing a more mindful practice to the dating experience. humhum is an online dating platform that weaves in mindfulness and meditation. It is grounded by mindful awareness and the shared intention to connect.

The idea for humhum came to Alexandra when she moved to NYC from LA and found other dating experiences to be less desirable. So, she created something different. Inspired by her own mindfulness and meditation practices, she sought to create a cultivated space where people can connect on a deeper, more genuine level that focuses on internal reflection and growth. To many, it’s dating done differently, but to Alexandra, it’s a refreshing take on letting humans be themselves. Learn more about her journey to becoming a Difference Maker.

Tiffany Yau

Founder of fulphil

Tiffany Yau

Founder of fulphil

Sometimes, choosing a different path can lead to the most rewarding circumstances. Enthralled by the principles of sociology and social entrepreneurship, Tiffany Yau was fascinated by how this study could help solve the world’s biggest challenges like poverty, hunger, and war. She made the decision to Choose Different when she saw an opportunity to help her own local community.

Tiffany was inspired by how entrepreneurship education could benefit underserved communities. This led her to kickstart fulphil, an organization that teaches high schoolers social entrepreneurship to positively impact their local communities. Learn how Difference Maker, Tiffany Yau, is making a difference by following the path less traveled.